Charles Darwin University - You Make CDU
Showing that it’s the students that give a university its soul
2023
Design/Motion Graphics
Client: Charles Darwin University
Brief: Renowned for its online and on campus learning programs that enable all students to stay connected to the things that matter, the campaign for CDU tells stories of five real former students, and how they managed to fit learning around their lifestyle.
Role: Retouching, design and finished art for print, digital, large format and motion graphics for TVC, OOH and social.
Art direction: Callum Foot & Will Bassett.
Photography/videography: Eden Studios.
Agency: Edge Agency.
Extensions
After the initial campaign launch, I edited a series of shorter and more focussed videos for the same campaign platform with targeted messaging. The 16x9 30 second social video below. Cutdowns and resizes were created for social variations and sponsored video placements.