Bupa Optical - Look Fresh this Spring
2022
Design/Retouching/Motion Graphics
Client: Bupa Optical
Brief: Convey the brightness and lightness that Spring brings, with affordable designer eyewear that Bupa Optical can provide.
Role: Retouching, colour correction and enhancement, design, animation and finished art for print, digital, large format,TVC, in-store video, social and OOH.
Art direction: Callum Foot & Will Bassett
Photography: Harry Roth.
Agency: Edge Agency.
Video first
This campaign was conceived as a video first with a large amount of assets created for social, animated programmatic display and in-store and OOH video displays in landscape, portrait and square formats. Especially for store front window displays, the bright colours and quick cuts would have been more attention-grabbing than static display content.
